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 Privacy Policy

TruCa$h Statement of Privacy

(Last updated: July, 2007)

Introduction

DCR Strategies Inc. (DCR), authorized user and licensee of TruCa$h, is a privately owned North American relationship marketing company which provides dynamic and cost-effective loyalty, stored value, payroll and gift card solutions for B2B and B2C applications. DCR is committed to protecting the privacy of your personal information on our web sites and developing technology that gives you the most powerful and safe online experience.



This privacy statement applies to all TruCa$h Reward (TruCa$h) program web sites that display the TruCa$h logo and/or trademark. This includes co-branded sites that prominently display the names and logos of our coalition partners with a smaller display of the TruCa$h logo. These sites include trucash.com and trucashrewards.com as well as various sub domains; for example, acm.trucashrewards.com.

By participating in the TruCa$h program, you consent to the data practices described in this statement. If you have questions about this Privacy Statement or the protection of your personal information on TruCa$h web sites, please write us at privacy@trucash.com or write to us at the following address:

DCR Strategies Inc.
2680 Skymark Ave. Ste. 420
Mississauga,ONT L4W 5L6

If you have technical difficulty using our web sites, please contact Customer Service at service@trucash.com.

Collection & Use of Personal Information

DCR explicitly asks you when it requires information that personally identifies you ("Personal Information").

Registration

When you register, we ask for contact data including email address, name, address, and telephone number. DCR uses this information to:

·         contact you with essential material about your TruCa$h account(s)

·         provide essential information pertaining to our programs

·         respond to incoming service and support requests

·         collect customer feedback

·         notify winners of sweepstakes

·         promote online and offline merchants/partners

·         announce special deals and/or discounts

·         update you concerning new site features, benefits or programs

You choose what type of email you want to receive by visiting the "Account" section of the site, clicking on "Profile," and choosing your desired email subscriptions. Please keep in mind DCR may need to contact you with information about your account; therefore, you can not be removed from these essential communications.

Since our site requires a password when you register, we ask you to enter a question and answer to be used in the event you forget your password. The personal information you enter is only used to identify you when you forget your password.

To activate our e-Wallet function, you are required to enter your Social Security Number/Social Insurance Number, License Number or Passport Number. We share this information with our bank only. They require it to ensure your identity when setting up your e-Wallet account.

DCR also asks you for optional profile and interest information. This information helps us to better understand our members so we can better service you as we continually build our program benefits.

Surveys

From time to time, DCR may ask you to participate in surveys. These surveys are optional. If you choose to participate and if you give us personal information, we will use the information to better service you as we continually build our program benefits.

Product/Service Purchases

Any personal information you provide while purchasing products or services directly from our web sites will be used to fulfill the order and provide customer service concerning the order.

Disclosure of Personal Information

DCR may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on DCR or TruCa$h web sites; (b) protect and defend the rights or property of DCR, the sites or the users of TruCa$h; or, (c) act under exigent circumstances to protect the personal safety of users of TruCa$h, the site or the public.

Personally identifiable information collected by DCR may be stored and processed in the United States or any other country in which DCR or its affiliates, subsidiaries or agents maintain facilities, and by using this site, you consent to any such transfer of information outside of your country.

We use your IP address to help diagnose problems with our server, to administer our web site, and in case we have to investigate illegal or fraudulent use of our server.

Sharing Personal Information with Other Companies

We may share your personal information with the TruCa$h partner who issued your TruCa$h card, whose name appears on your card, for the purpose of offering you opportunities to earn TruCa$h points and other special offers. If you wish to receive these offers, you may visit the "Account" section of the site, click on "Profile," and set up your email preferences..

Except as otherwise described in this statement, DCR will share your personal information with other companies only with your consent.

Control of Personal Information

As part of your participation in the TruCa$h Rewards program, DCR allows you to elect to receive certain information and emails from TruCa$h and its service partners. There are two types of information sent to TruCa$h customers: 1) account-specific information and 2) promotional and customer feedback information.

Account-specific communications include information that is essential for you to utilize the TruCa$h service properly. This includes the initial welcome mail describing features and operation of the TruCa$h site. It also includes any communications describing any changes or updates to your TruCa$h account. Because account-specific communications are essential to providing you with the most current information on TruCa$h services, these types of communications are sent to all TruCa$h customers when appropriate. You will not be able to unsubscribe from such mailings.

Promotional and customer feedback information includes special promotional offers, sweepstakes, contests, and/or customer surveys. You have the ability to opt-in to this type of information by setting your email preferences within your Account Profile section of the web site. You have the ability to change your email preferences at any time (see below for further detail on how to do this).

Changes to Your Personal Information

You can make changes to your personal information through the "Profile" page in the "Account" section of the site. To do this:

  1. From the home page, log into your account by entering your TruCa$h card number and password.
  2. Click on the “Account” tab.
  3. Click "Profile."
  4. Modify your information and click the Submit button to save the changes.

If you are not currently receiving TruCa$h information and would like to, you can do so by opting-in within the Account Profile section. Simply check the box stating you want to receive emailings from us.

If you choose to stop receiving information from TruCa$h, you can unsubscribe by:

·         following the unsubscribe instructions at the bottom of each email

·         mailing us your removal request with your full name and card number to the address at the end of this privacy statement

·         unchecking the box within your Account Profile section on our web site.

If you have difficulty modifying any of your information, please click here to send an email to service@trucash.com to receive further assistance.

Security of your Personal Information

To prevent unauthorized access, maintain data accuracy and ensure the appropriate use of information, we have established and maintained appropriate physical, electronic, and managerial procedures reasonably designed to safeguard and secure the information we collect online. Personnel who have access to our database are trained to maintain and secure all information.

DCR secures your personal information from unauthorized access, use or disclosure. DCR secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When sensitive personal information (such as address and phone number) is transmitted over the Internet, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol. Please notice the GeoTrust trust mark present on every page of our site. SSL certificates from GeoTrust® are the ultimate online security and trust solution delivering both 256-bit encryption and the True Site™ trust mark providing third-party web site identity validation. The presence of SSL means you can rest assured that communications (e.g. credit card numbers) between your browser and this site's web servers are private and secure when the SSL session is activated.

Use of Cookies

The TruCa$h web site does require you to enable temporary cookies (sometimes called "session cookies") to utilize our site. This simply enables us to identify you after you have logged in so that you can manage your TruCa$h Rewards account, earn and spend points.

A temporary cookie is a text file that is placed on your hard disk by a web page server during the duration of your visit to our site. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline permanent and/or temporary cookies if you prefer. If you choose to decline temporary cookies ("session cookies"), you will not be able to use the TruCa$h web site to manage your account or to earn and spend points.

Use of Privacy Statements by TruCa$h Partners and Affiliates

You should carefully examine the privacy statements of sites linking to or from TruCa$h web sites. Personal information that you choose to provide to other web sites will be subject to the privacy policies of that specific web site.

Use of Third Party Ad Networks

The advertisements you see on the TruCa$h web sites are displayed by DCR. We do not use third party ad networks. Many of the links from the TruCa$h site to our affiliated online merchants pass through third party sites known as affiliate program enablers or aggregators. The primary enablers for our affiliate merchants are LinkShare, Commission Junction and Performics.

Use of Web Beacons

TruCa$h pages may contain electronic images known as web beacons, sometimes called single-pixel gifs, that allow our affiliated online merchants to count users who have visited those pages. Web beacons are not used to access your personally identifiable information on the TruCa$h web sites and services; they are a technique used by our merchant partners to compile aggregated statistics about TruCa$h web site usage. Web beacons collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the web beacon resides.

Disclosure/Receipt of Personal Information:

“You authorize DCR to only disclose to third parties information you have provided, or information that DCR has obtained about your TruCa$h account or shopping behavior: (i) to agents and licensors of DCR or its affiliates, such as independent auditors, consultants or attorneys; (ii) to comply with government agency or court orders or requests; (iii) in providing aggregated and non-personalized marketing services for an advertising or merchant partner, or (iv) where it is necessary for redemption or transfer of your cash back rewards. Further, you authorize DCR to receive any account information from any Affiliate Merchant including, but not limited to information regarding purchase made, products ordered, order number, the time and date the purchase occurred, the email address entered for the purchase. You agree to hold the Affiliated Merchant harmless for any information disclosed to DCR. By participating in our program, you allow DCR to collect and use non-personalized marketing information regarding visits related to, and purchases made from internet commerce sites.”

Changes to this Statement

DCR will occasionally update this Privacy Statement to reflect company and customer feedback. When DCR posts changes to this Statement, we will also revise the "last updated" date at the top of the Privacy Statement. If there are material changes to this Statement, DCR will notify you by placing prominent notice on the web site. DCR encourages you to periodically review this Statement to be informed of how we are protecting your information.

Contact Information

If you have any questions regarding this Privacy Statement, please click here to send email to privacy@trucash.com.

Or send mail to:

TruCa$h Privacy
2680 Skymark Ave.
Suite 420

Mississauga, ON L4W 5L6

Or phone:

1-800-624-6171 toll-free

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